While it is exciting to create an online presence for your local business, it has its own challenges too in terms of how and from where to start? So, today I am going to help you with a step by step approach to start digital marketing for your local business. I will tell you what to do to tackle the challenges and get the best results.
For any business, it is imperative to be where the customers are. When your customers are moving online then you must be there to serve them.
The question now comes up; do you need to have a website to start digital marketing for your local business?
The answer is yes; your website helps you stay connected to your prospects and customers 24×7. It’s needless to say that it adds to the positive customer experience and the revenue.
Creating a website these days is as easy as changing your pajamas. Content Management Systems like WordPress is making it easier than ever. And you don’t even need to know a single line of code to do it.
Now let us begin and discuss a stepwise approach to start local digital marketing.
The 3 Major Steps to Start Digital Marketing for Your Local Business
There is no hard and fast rule to stick to this sequence and you can decide what’s suitable for your business.
However, these are standard steps which will help your business get a balanced entry into the digital marketing field.
Step 1: Create and keep a business website.
Well, starting online marketing for your business without a website is like trying to play tennis without a racket.
Your website is the window to your business. People get to know more about you, interact with you, know about the products you offer and this builds their trust.
Now, when you have a website, keep in mind to display a few key details there such as the business name, contact details, the service area, location on map and routes, hours of operation, etc.
As per Google, 50% of consumers visit a store within a day of their local search online.
So, don’t forget to make your website mobile friendly and responsive.
Step 2: Get your business listed in the Local Business Directories.
To make your business visible to the local online audiences, listing it on the local business directory is the second most important step. There are many online directories you can start with, few of them are:
Listing your business on these directories is very easy. You just need to put in some basic details like the name of your business, phone number, address (or location on the map), category and your website URL.
Try to list your business on as many directories as possible. It will increase its online visibility. I would recommend starting with Google My Business.
Also, many local directory sites help you collect customer reviews (Google My Business, Facebook, Yelp, Amazon, etc.) which are an effective way of getting more attention.
Step 3: Leverage the power of Social Media.
Social media is in the air.
On an average, people spend over 2 hours daily on social media platforms like Facebook, Twitter, and Instagram. This makes social media a perfect digital marketing platform for your local business.
You can start off with a Facebook page. Creating a page on Facebook is a quick and easy task; however, I’d say that you take your own sweet time to make the page super informative and attractive.
Once you are done with creation, begin with the promotion. Share invites with your friends and family to like your page and ask them to share with others.
You can also boost your page (to get more likes and views) with the help of ‘Page Promotion’ option by Facebook. It is a paid method by the way.
Similarly, you can use other Social Media platforms like Twitter, Google Plus, Instagram, LinkedIn, etc. to create a page or a profile for your business.
One more thing, DO NOT promote your local business across all social networking sites. Instead, find out the ones which will suit you the best to connect with your target audience.
For example, if you own a tax consultancy firm, then LinkedIn and Google Plus are the best bets, and if you own a trendy apparel shop, then Instagram and Facebook will be much better options.
After you are through the initial process of bringing your business online, you can start advertising it using services like Google AdWords. It gives you numerous options to customize the ad you want to show. If you have a little more budget, you can hire a developer to create a mobile app.
It is totally up to you on how and when you want to start digital marketing for your local business. The options are many; you just have to choose which one makes the best match for your business.
All the best! 🙂
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