The short answer is Yes.
The next big question is (which I often get) why do I need social media for a small business?
Well, the answer to this is a bit longer so I will try to explain that in this post.
As per Statista, the number of social media users worldwide in 2017 was 2.5 billion and it will cross 3 billion by 2021. So, it is very likely that the customers you are serving (or planning to serve) are already there on social media.
Social media has redesigned our world. The way people like you and me engage with businesses has completely changed. Businesses are now more than just commodity sellers and consumers are now more than just buyers.
It’s pretty obvious that you want to get maximum attention from your prospects and customers to stay on top of their minds, right?
To do this, nothing can be a better place than social media where they are spending so much of time engaging with people and businesses.
Now you must be thinking how do I sell something on social media directly?
Honestly, it doesn’t let you do that. But it helps you to do something much more solid than that. It gives you the resources to engage and converse with your customers which eventually boost your sales.
It is vital to understand that consumer behavior has evolved dramatically with the spread of social media. You are much more likely to make a sale saying “Hey, have a look at this and tell us what you think about it…” instead of saying “Hey, why don’t you buy this…”
The digital revolution has magnified consumer expectations. They don’t want to be sold to, they want to be educated, they want to be talked to and rewarded. They are looking for more personalized experience. It doesn’t matter if the consumers are many or few; their expectations remain the same.
A good example I want to share is of Rico Peru Food Truck; they operate in Ottawa, Ontario. They use social media pretty smartly. They have a decent following on twitter and they use it to let people know about the next spot they are going to be at, their menu for the day and their schedule for the week. They also ask people in advance if they want the truck to arrive at a certain location. And this works really well. Needless to say that it helps their customers stay engaged with them.
Another wonderful example is of Krylon Paints, the way they used Pinterest to inspire their customers and boost their sales.
Being on social media also adds to your credibility. It increases the level of trust people have in your business. A Small Business Technology Impact Study conducted by Time Warner Cable in 2016 suggested that about 30% of consumers do not intend to buy from a company without a social media presence. This percentage is only going up.
To sum up, social media for a small business is slowly and steadily turning into a necessity. It helps you find and connect with prospects you didn’t know exist. It gives you the access to spark conversations around you and stick to your customer’s minds.
And yes, your competitors are getting there, why you should stay in the box and let them beat you?
Stay tuned to read my next blog on how to use social media for a small business.
Latest posts by Anindo Chatterjee (see all)
- Do you need Social Media for a Small Business? - January 28, 2018
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